Cult cosmetic brand 19-69 was founded by the Swedish artist and product developer Johan Bergelin.

The Summer of Love was a social phenomenon that occurred during the summer of 1967. It was a cultural earthquake determined to discard the previous generation’s old values and embrace a new consciousness of freedom, sex, drugs, and rock'n'roll. The search for enlightenment led the flower children to travel to places like Machu Picchu and Kathmandu, using decorated, colorful Volkswagen buses. Ideas on the next hotspot or music festival were collectively shared within the hippie community through the Invisible Post.

A playful, bursting and woody scent.